Ecommerce · WordPress
Ferrer Quintana
A WordPress and WooCommerce store designed to present products clearly, simplify navigation and strengthen the brand online.
My role
Ecommerce experience development
The challenge
Ferrer Quintana needed a more consistent product presentation and navigation structure to guide visitors through the store.
WordPressWooCommerceUX/UI designPerformance
What I worked on
- Reorganize the store's visual architecture around the catalog.
- Customize the WooCommerce experience to present products more clearly.
- Keep the interface consistent with the brand identity.
Observed outcome
The catalog became easier to read and the purchase journey clearer.
This is a qualitative outcome. We do not attribute changes in sales or conversion without verifiable data.